Why It's Important to Outsource an Event
April 16 2020 - Some of the best methods of marketing include events. Whether they are corporate business to business events like trade shows and networking events, or business to customer events such as festivals and open days. Events can show your business in a positive light to new customers and remind old customers why you are still the best choice in your industry.
It goes without saying that running an event can be stressful. Organising the venue, the catering, the stationary, entertainment if it's required, logistics, stallholders or concessions. The list is endless and, quite frankly, rather terrifying!
This is where event planners come in. Professionals who understand what you and your company need what the goals for the event are and what will be required to make sure everything goes off without a hitch. Hiring professional event planners will take the pressure off of an already stretched team and will make all the difference when it comes to how your company is seen externally by new and returning customers.
What are the benefits of event management?
Did you know that over 1.3 million events are held by businesses in the UK every year? With such a huge number of events, the 'competition' can be tough. The expectation is set high and that means getting it right. Every time.
This is where professional event planners and event management comes in. Professionals in the industry will be able to be realistic about your budget and keep on top of it, they will be able to ensure that the theme you pick is suitable for your event, they will have the skills and experience (and the contacts!) to ensure that you've got the right venue, the right entertainment, the right catering, and so on.
In short, professional event managers know what it takes to make an event a success, they are the experts. Your company is in safe hands.
What should I ask an event planner?
Your event planner is only as good as the information you have given them. Equally, you can only expect from your event manager what you have discussed in your meetings. That's why it's vital to ensure you ask the right questions in the initial phase.
Questions may include:
- What kind of events do you specialise in? - If you're planning to run a corporate networking event for top-level executives, hiring an events company used to organising wedding parties and kids' birthdays isn't smart for either of you. Get the right company for the right job.
- What does your fee include? - Be clear from the outset what is expected and how much you'll be paying. Your event planner should have a list of services, and even better if they have a list of partners who can fill in the gaps.
- How do you measure the success of an event? - This one is a tough one. Is it footfall, purchases, conversions? Giving an indication of how YOU measure the success of and event will help your events planner to tailor the experience. Ask this question to ensure you're both on the same page.