An Easy Step-By-Side Guide to Creating Your Ecommerce Strategy [Infographic]
October 30 2018 - The first step to setting up an online store is to create a strategy. Doing so will allow you to implement the right moves from the start, and reduce the amount of time, energy, and money it takes to fix mistakes after your site is already up and running.
Building an ecommerce store from scratch is like building a business from scratch, even if you have successfully operated as a local company for some time. You need to choose the right domain name, the right CMS, the right theme, and then customize it all so that it suits your brand to a T.
1. Choose the Domain
When it comes to your domain name, remember to keep things simple. You want it to be easy to remember and identify. If you have a long and complicated business name, simplify it. If you specialize in one type of product, include that in your domain name. This cannot change once you choose, so be confident it works with your brand.
2. Pick Out the Platform, Theme, and Payment Methods
The next step is to choose the right ecommerce software. Your platform should also allow you to select several payment options for your products, such as PayPal, credit card, debit card, and so on. The more options you have, the wider the audience you can sell to.
3. Categorize Your Product Range
Finally, you will want to organize your products. The more customers can narrow down your range, the easier they can find what they are looking for. Thankfully, Shopify offers many different product types and distinguishing tags to choose from, so that your customers can get through your online store and into the checkout fast.
Planning these steps out will help you create a great ecommerce, as this infographic highlights below: