How You Can Attract More Applicants to Your Job Fair Booth
by Ryan Farquharson - Co-founder & CEO, Expocart
August 20 2019 - Having a booth at a job fair is one of the best ways to recruit great employees. Many
startups and established businesses use this technique to get the best talents to fill job vacancies. Nowadays, job seekers
tend to link up with potential employers to get hired. However, most of them do not have what it takes to deliver the best
quality services. It is, therefore, essential to know how you can attract more applicants to your job fair booth. These
techniques are ideal for any exhibition company in London.
Be Ready and Professional
The job attendees must recognise the name of your company without asking around. Make sure that you create a
banner and that you make it as detailed as possible, including the uniform that the workers would wear. Try to have the booth
set up before the commencement of the exhibition. It is unwise to work on it after the presentation as started since that would
look unprofessional, hence deterring the job attendees. Have your promotional material well placed on the table. You should
also have some colour added to make it clearer.
The main goal of this technique is to make you stand out from the competition. Encourage your recruiters to have
their job cards on so that they can be identified easily by the potential job applicants.
There is no need for you to spend hundreds or thousands of pounds on technology at a job fair. In case you
have a laptop, place it on the table and let the job applicants have a closer look at the details of your startup. From there,
they will see the business culture and work philosophy. Also, you can include hours of work and testimonials from the current
employees. If the applicants ask for photos of the work environment, you should be ready to show it to them. It is more
professional to have an online application process. In case you have one, encourage the applicants to submit their details
It is not a good idea to have your recruiters standing behind the booth all day long waiting for the
applicants to come. Instead, have them present in front of the booth and urge them to start conversations with the attendees
as they pass by. Your aim is to appear as inviting as possible. If your recruiters are available and the job applicants ask
any question, they will receive an immediate response. This is vital during a job fair.
Have Something to Offer for Free
This tip works best if the job fair is held in a college or university. As long as you had a budget for it,
make sure that you get promotional items to attract as many applicants as possible. These could be food or refreshment for
the attendees. This is an excellent way to draw more attention to your attendees. It is vital that you only offer something
that your company can afford to lose. If you are offering something for free, ensure that you research what your potential
applicants might like.
Advertise the Open Positions
Other than making a clear display of the business and logo at the job fair, make sure that you advertise the
job positions so that the applicants are sure about what is there for them. It might be hard generating buzz if only a few
people are aware that there are job positions that you are looking to fill instantly. If there is an open position coming
on in the future, don't hesitate to announce them as well. This is the right time to inform the potential applicants about
the existence of a company website from which they can get more information.
There are many ways that could be used to draw attention to your booth during a job fair. One of the things
you should consider is the nature of the job applicants you are looking for. Once you have done that, do your level best to
have their attention so that they learn more about your company. Also, it essential to have your recruiters available at all
times, just in case the attendees want to learn something about your organisation.