Based on Human Resource Management in a Business Context by Alan Price - published by Cengage Learning
The purpose of this chapter is to:
- Introduce the concept of culture at international, national and organizational levels.
- Describe and evaluate theoretical approaches to culture, especially that of Hofstede.
- Evaluate the contribution of Deal and Kennedy to the debate on corporate culture.
- Discuss how cultures may be managed.
Corporate culture and people management
We commenced this chapter by recognizing that international HRM can be considered
analytically and that differences between national cultures are important to that
analysis. However, descriptions of cultural differences tend to be stereotypical and
do not pay sufficient attention to the diversity found in regions such as Asia. We
discussed the work of Hofstede (1994) on dimensions such as cultural complexity, power
distance, individualism, assertiveness and uncertainty avoidance. We extended our
discussion to cover corporate culture with an account of Deal and Kennedy's (1982)
model and more recent debates on the subject.
Riding The Waves of Culture: Understanding Diversity in Global Business by Fons
Trompenaars and Charles Hampden-Turner, 2nd edition (1997) published by McGraw-Hill
remains a good introduction to the subject of management in an international context.
When Cultures Collide by Richard D. Lewis (2000), published by Nicholas Brealey
is an enlightening account of national cultural differences. Hofstede's (1994) updated
version of Cultures and Organizations: Software of the Mind, published by
HarperCollins, provides a stimulating account of his research and ideas. Deal and
Kennedy's (1992) Corporate Cultures is one of the classic texts on culture within
Human Resource Management in a Business Context, 3rd edition
by Alan Price
Human Resource Management in a Business Context provides an international focus on the theory and practice
of people management. A thorough and comprehensive overview of all the key aspects of HRM, including articles from HRM Guide and other sources,
key concepts, review questions and case studies for discussion and analysis.
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